SEO [Search Engine Optimization] is a big consequence of many individual work, Such as- Key word research, Link building,Social Bookmarking,On page optimization, Off page optimaization,Blog commenting, Web 2.o, B2B something else.
I will describe each topic step by step. At first I will describe about Keyword research.
What Keyword is?
On a Single Sentence, What a person type on the Search Box of Search Engines (Google, Yahoo, Bing, etc) is Keyword. More accurately, however, keywords can be defined as the specific terms used by person to search for something on the net.Surprisingly, there are a variety of definitions for keywords. You are probably wondering how that can be, but it becomes pretty clear when you consider the different applications that use keywords.
Keyword is a:
1. A word that serves as a key to find something.
2. A significant or descriptive word.
3. A word used as a reference point for finding other words or
information.
Keywords can be a single word, words
or even a sentence.
1.
Short tail Keyword and 2. Long tail
keyword.
Example: You want to learn SEO. You
may search on Google by typing ‘SEO Course’, ‘Best SEO Course’, etc. Here the
‘SEO Course’, ‘Best SEO Course’ are used to find your information and these are
called keywords. On the contrary, you want to learn SEO and as that you are
from Bangladesh (BD). So you need a trainee from Bangladesh. So on Search
Engine you may type ‘seo course bd’ – here ‘seo course bd’ is a keywprd. There
are no role or boundless for a visitor what should he type on Search Engine. So
different person can search by different words. Example; you searched for ‘seo
course bd’ another person may search by ‘seo course bangladesh’ or seo
‘training in Bangladesh’. Here all these search terms are keywords. Look every
one or each keyword user was looking for a SEO training but different people
used different words. That means keywords may be different for a specific
service or product defending on the users even if they all are searching for
the same thing/product/service.Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords.
You can use keyword research to identify a profitable niche market, even before choosing a topic for your website, you can use it to help you to discover keywords for your website, and you can use keyword research to help you pick keyphrases for your marketing campaigns. What's more, though, is that keyword research can be used after-the-fact as well -- internal keyword research will help you to determine keyword groups that result in a desired action taking place on your website.
Really, keyword research has a few different meanings, and it has several different functions, depending on what your goals are, what your needs are, and when you are using it.
Example: You have a website www.seocoursebd.com and you are providing SEO Course or SEO training in Bangladesh. You would like to promote this site on Internet to get more customers. As we described Internet users always search on Search Engines. So without getting a good rank on SE you have not enough chance to get visitors/customers. Now, if you search by www.seocoursebd.com you are number oneJ. But will it help you to get visitors? –No.
At first you should have idea about the people/visitors what they are typing on Search Engine or which keywords they are using to search a SEO TRAINING INSTITUTE.
That mean you need to read the mentalities of the visitors. Will you ask people that what keywords they are using to search SEO TRAINING in Bangladesh? Is it yet possible? J -No. 100 people may give you 100 opinions (Keywords)
While the phrase keyword research can have several different meanings, in the simplest form, it is just the act of analyzing a keyword, or keyword phrase, and how it pertains to your goals for your website or marketing campaign. The goal with keyword research is to identify keywords, or phrases, which may help you to bring in search engine traffic, while helping you to produce the results that you are looking for on your website -- sales, signups, leads, etc.
Now this is the question, how you get this idea!
There many techniques and tools that will help you to get the keyword idea.
1. Your Brain (free)
Yes, your brain. 80% of the time, my brain works well for me. The other 20% of the time, well, I don’t know WHAT the heck happens, but it refuses to participate…lolThe best part of your brain is that you already know what keywords you should be looking towards. Know why?
Because we were all consumers long before we were online marketers.
When we turn off the marketer and ask ourselves, “Ok, Self, If I was looking for this product or information about this topic online, what would I type into Google? Would I type in something different if I was new to the topic as opposed to what I would type if I was looking for some place to buy it?”
Then, simply make a brain-storm list of the words that come to mind. Don’t worry about competition or any of that at first…. just write down them.
Your brain is a darn good tool if you let it be =)
2. Google Keyword Tool (free)
Google gives PLENTY of free information about keywords. You can type in a seed word and get tons of related phrases and synonyms. Or, heck, you can just as easily put the url of the sales page into the tool and let Google tell you what THEY think the page is about.https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
You can also use Wordtracker.com, Wordstream.com and many other seo software like; senuke, seopowersuite, xrumer, scrapebox, etc. Unfortunately they are not free to use!
Uses
of Advanced Keyword research
1.
Locations and languages
2.
Category
3.
Specify a website
4.
Word or phrase
Defending on your project and needs you may need some keywords 10/20/30 or
even more keywords. However, forget about quantity don’t limit the numbers! You
can write down as much as you can. Next we will filter the keywords.Selecting Keywords:
Keyword
selection is very important so choose carefully. Keywords are the driving force
behind successful search engine marketing and search engine optimization. Your
search engine ranking and ultimately how many people read your website depend
on the keywords or key phrases that you choose. So pick carefully. When you're
trying to decide what keyword or key phrase to focus your search engine
optimization on you should start with the most basic search term that a person
would be likely to use when trying to find a web page about your product or
service. So for example if you are selling refrigerator magnets on your website
when it's time to pick the keywords that you want to use for search engine
marketing what are the first words that come into your mind? Did you think of
words like "kitchen refrigerator magnets" or "funny refrigerator
magnets" or even "cartoon refrigerator magnets"?
Use those words as your primary
keywords because chances are good that if those were the first words that you
thought of in relation to your product those will be the first words that other
people think of when they are searching for your product. When you are choosing
keywords for your search engine marketing campaign always use more than one
word. If you only have one keyword then you will get ranked very low on the
search engine results page because the search engine spiders will have millions
of webpage in their indexes that have that word somewhere in the page. The more
specific you can make the keywords or key phrase the more likely it is that your
search engine marketing and search engine optimization efforts will pay off and
bring in customers that are looking for exactly the product that you are
selling.
My advice, however, will be to try to rank for keywords with 'medium' or 'low' competition that has a decent exact global monthly search of at least 1000.
That will be an easier job for you to handle.
Tips to select Keywords:
1.
Be specific: the more detailed the words,
the better return the site will get. Be sure that all keywords are relevant to
the site’s content.
2.
Include variations of the keywords:
people search with a variety of terms so try to add misspelled words,
capitalize some of them or add the plural version. Remember that people make
mistakes, so by adding these words, the engine should pick up on traffic that
the other sites have not taken into account. And what about people in other
areas of the world? If they use a different term to describe a topic, this
should be considered. For instance, in North America, the back of a car is called
a “trunk”, but in the U.K. it is called the “boot”. You can also use synonymous
of your keywords.
3.
Don’t use a Single word. Use long tail keywords.
4.
Before submitting any site to a search engine, it is
important to think about the words being chosen. First, think about which words
the average person would use to find the page. Then go to the competitor’s site
and look at which keywords they are using. You can use www.seobrowser.com to
get keywords idea from any of your competitive sites.
5.
Always keep in mind about your target Market. And
include your geographical location on some keywords. Example: if your service is SEO Training and your
target Market is Bangladesh, so this is better to use keyword as ‘seo training
in bangladesh’ you can even target the deep location; example: if your SEO
training business is in Bangladesh but you want visitors only from Dhaka, you
can use the keywords as ‘seo training dhaka’
6.
Use Synonymous of the keywords. Example: ‘seo training
dhaka’ here the main kw is training, you can synonymous this, you may get
result teaching, guidance, instruction, preparation, education, etc. You may
get many, now just think you cannot use all of them but certainly you can use
at least one or two from this synonymous result. Think what looks better and
people may use to search. On my thinking’s I personally will take teaching,
guidance or instruction. So the keyword will look like ‘SEO teaching Dhaka’
and/or ‘seo guidance dhaka’
7.
Now you can use all the selected keywords and use
Keyword Tool to analyze the search volume of your selected keywords. You can
also use their keyword idea.
8.
It can tell you which keywords convert into buyers,
which keywords convert into signups, and which keywords cause your visitors to
stay on your website.
Keyword Placement
The best areas of the Web site to put keywords for spiders to catch are in the HTML title tag; page text; Meta description and tags; ALT tags; comment tags; and the URL.
1.
Use the keywords in the Titles
2.
Use the Keywords on the homepage of your site.
3.
Use keywords in the URL of each page.
4.
Use keywords in the content: Keyword Density……
5.
Use the keywords at Meta Data section like; Meta Title,
Meta Description, Meta Keywords.
6.
Use the keywords at ALT tags.
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